Goal
Grow consumer loyalty and brand ambassadors for pharmaceutical pet brand, Heartgard Plus.
Solution
The creation of a highly engaging social contest, supported by educational branded articles, and tactics to generate consumer-generated content at scale.
Activities
Headlines
Heartworm prevention for puppies
Heartworms in dogs myths vs. facts
Join the Heartgard Awareness Month Contest
Results were measured by the following KPIs:
Reach/Views: 56,492 unique users
Engagement: 7.5%
UGC Pieces: 4,359
ROI: 2.8X
Goal
Dental care brand needed to raise awareness and consideration at product launch of Petosan Complete Dental Kit.
Activation
The creation of branded content combined with a strategic distribution that leveraged CRM contacts and social media channels. The content mix included a branded video and branded articles in English and Spanish.
Activities
Headlines
7 tips for doggie dental care
Bye bye bad breath
The importance of preventive dental care for dogs (video)
Como limpiar los dientes a tu perro
Results were measured by the following KPIs:
Reach/Views: 30, 360 unique users
Engagement: 8.2%
Conversion: 7.3%
Sales Lift: 22%
ROI 4.3X
Goal
Hospitality brand set out to increase customer acquisition by targeting pet owners.
Activation
Activation encompassed a content mix with branded videos, branded articles, and a social media contest.
Activities
Headlines
5 best places to spend your summer vacation with your dog
10 tips for epic road trips with your dog
Pet travel tips (video)
Tips for a safe and fun trip with pets (video)
Results were measured by the following KPIs:
Reach/Views: 143, 826 unique users
Engagement: 7.4%
Conversion: 6.1%
Sales Lift: 18%
ROI 3.2X
Copyright © 2023 Lugo Media Works - All Rights Reserved.