Case Studies

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HEARTGARD PLUS

Growing consumer loyalty

 Goal

Grow consumer loyalty and brand ambassadors for pharmaceutical pet brand, Heartgard Plus.


Solution

The creation of a highly engaging social contest, supported by educational branded articles, and tactics to generate consumer-generated content at scale.


Activities

  • Creation of branded lifestyle articles
  • Managing social media presence 
  • Engaging consumers with gamification 
  • Providing brand experiences that generate UGC at scale
  • Implementing SEO best-practices 


Headlines

Heartworm prevention for puppies

Heartworms in dogs myths vs. facts

Join the Heartgard Awareness Month Contest

Results

Results were measured by the following KPIs:


Reach/Views: 56,492 unique users

Engagement: 7.5%

UGC Pieces: 4,359

ROI: 2.8X

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PETOSAN

Driving sales growth at product launch

 Goal

Dental care brand needed to raise awareness and consideration at product launch of Petosan Complete Dental Kit.


Activation

The creation of branded content combined with a strategic distribution that leveraged CRM contacts and social media channels. The content mix included a branded video and branded articles in English and Spanish.


Activities

  • Branded content creation: video and lifestyle articles
  • Managing social media presence 
  • Providing brand experiences that generate UGC at scale
  • Implementing SEO best-practices 
  • Designing automated email marketing campaigns
  • Translating content and designing Spanish distribution 


Headlines

7 tips for doggie dental care

Bye bye bad breath

The importance of preventive dental care for dogs (video)

Como limpiar los dientes a tu perro

Results

Results were measured by the following KPIs:


Reach/Views: 30, 360 unique users

Engagement: 8.2%

Conversion: 7.3%

Sales Lift: 22%

ROI 4.3X

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BEST WESTERN

Delivering customer acquisition

 Goal

Hospitality brand set out to increase customer acquisition by targeting pet owners.


Activation

Activation encompassed a content mix with branded videos, branded articles, and a social media contest.\


Activities

  • Branded content creation: video and lifestyle articles
  • Managing social media presence 
  • Engaging consumers with gamification 
  • Providing brand experiences that generate UGC at scale
  • Implementing SEO best-practices 


Headlines

5 best places to spend your summer vacation with your dog

10 tips for epic road trips with your dog

Pet travel tips (video)

Tips for a safe and fun trip with pets (video)

Results

Results were measured by the following KPIs:


Reach/Views: 143, 826 unique users

Engagement: 7.4%

Conversion: 6.1%

Sales Lift: 18%

ROI 3.2X